About Us
We are a team of engineers, designers, and riders dedicated to creating a new generation of high-performance electric off-road motorcycles.
Between speed, control, and aesthetics, we seek balance — exploring how electric power can redefine the riding experience.
Our machines are born at the intersection of mountain trails, racetracks, and engineering labs — a fusion of precision craftsmanship and the spirit of freedom.
Our Vision
To become a leading force in electric off-road culture, Redefining the connection between humans and nature through design and innovation. We envision a world where riders everywhere experience the harmony of power and silence driven by electricity.
Our Mission
To bring every off-road ride back to its purest form. Powered by electricity, we make adventure quieter, nature closer, and journeys longer. We believe technology should not dilute the thrill of exploration — it should make it more authentic and effortless.
Brand Values
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Pure Performance
True power that responds to every terrain.
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Spirit of Exploration
Born for the unknown, always pushing boundaries.
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Sustainable Innovation
Driving change through responsible engineering.
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Human-Centered Design
Crafted for the passion, safety, and experience of every rider.
Hong Kong Novarel Technology Co., Limited
Address: FLAT/RIM 917B BLOCK A 9/E, NEW MANDARIN PLAZA, NO 14 SCIENCE MUSEUM ROAD, TSIM SHA TSUI. HONG KONG
